Advertisers

Pop-up adverts (overlays): the rules

Pop-up adverts are switched off on this site at the moment.

What your pop-up advert is allowed to do

• Appear once the visitor has been on the page for a short while, if the visitor matches the places and age groups you chose.
• It appears after 5 seconds.
• A visitor sees at most 1 pop-up per visit and 2 per day.
• After a visitor closes it, no pop-up is shown to that visitor for 3 days.
• It can appear on: the home page, posts, pages, category and archive pages.

What it always has

• The label "Advertisement" and your advert marked "Sponsored".
• A clear Close button, and the Escape key closes it. Clicking outside it closes it too.
• Keyboard and screen reader support, and no movement for visitors who ask for less motion.

What it can never do

• Open in a new window or behind the page (no pop-unders).
• Hide, move or fake its Close button, or ask the visitor to click.
• Start a download, play sound, change the address of the page or stop the visitor from leaving.
• Appear again and again: after it is closed it stays away for the period above.
• Appear on the Advertisers page, search or error pages, or to a visitor who said they are under 18.
• Appear when the campaign is not paid, approved, live, scheduled for now and not suspended.

The site team marks which placements are pop-ups. When you choose such a placement for your campaign, your advert is shown as a pop-up under these rules. Nothing about the visitor is stored on the site for this; counts and the closing are kept in the visitor's own browser.

How adverts are shown on this site