Advertisers

Advertising overview

This page explains in plain words how advertising on this site is planned to work. Read it before you decide to advertise.

What is open today

• This overview and the user guide.
• Advertiser account: Register, sign in and manage your advertiser profile and campaigns.
• Ad designer: Design or upload your advert and preview it.
• Regions, age groups and targeting: Choose where your advert is shown and which age groups it is for.
• Prices and quotes: See a clear price for a campaign before you pay, and keep the quote.
• Checkout and receipts: Pay for an accepted quote with M-Pesa or PayPal (test mode) and keep the receipt.
• Campaign control: Pause, resume, renew, remove and restore your campaigns, and see how your paid days are used.
• Adverts on the site: Approved adverts appear on the site, always marked as sponsored. See how they are chosen.
• Promotional overlays: Clearly labelled, dismissible pop-up adverts. Read what they may and may not do.

Not open yet: Google ads and your privacy choices, Reports, Creator earnings (optional), Integration and security .

Adverts are shown to the public only when the site owner has switched that on, and only for campaigns that are paid for, approved and live. Payment works in test mode only, so no real money is taken.

The three ways adverts will appear

1. Google ads. Ads chosen and served by Google. The site owner can switch them on or off, but Google controls which ads appear and what they pay.
2. Advertiser campaigns. You open an account, design an advert, choose where it is shown, see the price, pay with M-Pesa or PayPal, and manage the campaign yourself. Adverts will always be marked as sponsored.
3. Promotional overlays. Clearly labelled pop-ups that a visitor can close. They will be limited so they do not get in the way.

Prices

The site owner sets the prices. You will always see the full price before you pay.

Choosing where your advert is seen

Regional targeting works from the visitor's approximate location, which is worked out from their connection. It can be wrong, for example for people using a VPN or a mobile network that routes through another town. It is a best effort, not a guarantee.

Next steps

Read chapter 1 of the user guide